The problem: MOMi’s current design system is limited to a logo and an uncoordinated colour palette. The concept of the moving image doesn’t speak to a large audience which goes against the intention of the museum to educate.
The solution: Creating a brand system focusing on the museum's identity by representing each aspect of the moving image in a dynamic logo. Creating an accessible and fun visual identity including bright colours and pop culture references to modernise the museum and allow people to relate and connect.
