Developing an experimental advertising campaign for Manchester International Festival 2024 focused on the process behind every artist’s craft. The use of a scribble treatment in the images and a gentle colour palette are a nod to sketchbooks. The illustrations created are inspired by blueprints, serving as a visual manifestation of an artist’s design concept and technical drawings. The letters forming the word “process” are made of individual shapes creating a flexible design system and representing each art form displayed at MIF, turned into architectural wireframes.
I used the outline of each shape and removed a part of the stroke, emphasising the idea of a work in progress. I created a custom typography by fitting those shapes into the word "process" and creating a wireframe from their dimensional version.
